• Central location in Europe and in the middle of the most important trading focuses
• One of the highest industry concentration world wide
• Unrivalled rents and estate prises
• Wages, that stay within the scope
• Best quality of life

Upper Franconia as a location – a multifaceted region offering lots of opportunities!


It goes without saying that people enjoy relaxing over a beer in the region with the world’s highest density of breweries. However, Upper Franconia is also an ideal place for families.
Low rents and prices for building land, approx. 75% of the cost of living of an average built-up area and one of the lowest crime rates anywhere in Germany make Upper Franconia an extremely attractive region for families - a premium location in Bavaria.

Bavaria’s best location.
Invest in Upper Franconia

Bavaria is synonymous internationally with economic success. It is cosmopolitan, is focused on technology and is welcoming to companies. Location marketing offers ideal prospects here when it comes to investments and tapping into new markets.

Upper Franconia has a large, committed workforce, is flexible and non-bureaucratic in meeting the needs of companies and is right on the doorstep of Europe’s emerging markets. Expansion into Eastern Europe is taking place right here. In Upper Franconia you will now encounter the optimistic mood of change that has inspired business people in every age. And what’s more, there really is great cause for such optimism.

Tradition and know-how coupled with the necessary flexibility are shaping the future here!